System and method for enhancing and extending video advertisements
作者： Eduard Zaslavsky , Arthur Vaysman
DOI:
关键词: Advertising 、 Multimedia 、 Database transaction 、 Video screen 、 Focus (computing) 、 Service (systems architecture) 、 Computer science 、 User experience design 、 Component (UML) 、 Transactional leadership
摘要: Video advertisement with targeted and/or interactive transaction enabled capabilities systems and methods are disclosed. The invention separates in time the transactional component of video ad from product or service message (e.g. commercial). By separating commercial, viewer's experience as intended by creator is preserved. Additionally, user optimized for allowing to take up extra real-estate on screen, viewer focus components without interfering owner add additional aspects, example an audio track moving elements, improve effectiveness component.
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