Advances in industrial marketing theory and research from the Journal of Business and Industrial Marketing
作者： Wesley J. Johnston , Jeffrey E. Lewin
DOI: 10.1016/S0148-2963(96)00129-4
关键词: Subject matter 、 Industrial marketing 、 Marketing science 、 Business 、 Marketing research 、 Public relations 、 Variety (cybernetics) 、 Marketing mix 、 Diversity (politics) 、 Marketing
摘要: Abstract The Journal of Business and Industrial Marketing (JBIM) has had a significant important impact on the field business-to-business (industrial) marketing over past 10 years. During that time , JBIM's broad variety subject matter diversity contributors have provided readers with information insight into numerous issues in “real world” marketing. In this article, authors review 10-year tenure, as well 27 more interesting unique articles previously published JBIM.
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sci-hub.se 参考文章(31)
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