Fortune at the Bottom of the Pyramid: An Alternate Perspective 1

摘要: The Bottom of the Pyramid (BOP) has emerged as one dominant ideas in business. Cognizant overwhelming attention BOP attracted and its potential impact on billions poor managerial practices, author analyzes different aspects approach how large corporations can serve low income customers profitably. An attempt is made to provide an alternate perspective concept. I argue for facilitation selective consumption by avoiding their undesirable inclusion (marketing products that are not likely enhance wellbeing or be abused them) exclusion (not offering enhances wellbeing) target market selection decisions private sector organizations. A framework presented assessing appropriateness corporations’ participation markets. also emphasize need strengthen role a producer rapid poverty alleviation.