作者: Marc Premm
DOI:
关键词: Data center 、 Environmental economics 、 Bid price 、 Carbon footprint 、 Revenue 、 Cloud computing 、 Database 、 Price discrimination 、 Revenue management 、 Economics 、 Supply and demand
摘要: The amount of electrical energy consumed by Cloud computing re- sources keeps rising continuously. To exploit the full potential reducing carbon footprint, technical optimization data center load and cooling distribu- tion is not sufficient. We propose a method that motivates service pro- viders to invest in energy-efficient infrastructure, which then allows for increas- ing revenue. differentiation between conventional green services offers possibility apply price discrimination approaches known from Revenue Management literature. Applying bid-price controlled pricing provider's decision on accepting an incoming request bears increased rev- enue. demonstrate efficacy developed artifact through experi- mental evaluation various settings supply demand.