Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls
作者： Arpita Khare , Dhiren Achtani , Manish Khattar
DOI: 10.1108/APJML-09-2013-0097
关键词: Data collection 、 Advertising 、 Consumer behaviour 、 Coupon 、 Business 、 Scale (social sciences) 、 Price perception 、 Sample (statistics) 、 Perception 、 Marketing 、 Metropolitan area
摘要: Purpose–The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price …
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