Antecedents to internet‐based purchasing: a multinational study

摘要: Purpose – In the growing field of electronic commerce there are various influences that can lead to online purchase decisions. An understanding these greater marketing effectiveness. The purpose this article is analyze and compare effect internet experience, proclivity use, perception risk on likelihood purchasing in three different countries.Design/methodology/approach empirical study includes a survey‐based design which responses questionnaire completed by 492 multinational consumers analyzed structural equations modeling using LISREL.Findings Results suggest positive relationship between consumer usage experience making purchases. There further indication perceived buying has negative consumers' likelihood. Moreover, tends partially mediate relationships purchas...