Does Price Matter? The Effect of Decreased Price on Spirits Consumption in Switzerland

摘要: Background. On July 1st, 1999, the spirits market in Switzerland was reformed based on World Trade Organization (WTO) agreement. The tax reform, addition to increased competition, has resulted a 30–50% decrease price for foreign (liquor). purpose of present study is examine whether decreased prices due reform and liberalized have had an effect consumption, differs by demographic other correlates.