IS IT REALLY ABOUT FACTS? THE POSITIVE SIDE OF "MEFORMING" FOR TURNING SELF-DISCLOSURE INTO SOCIAL CAPITAL IN ENTERPRISE SOCIAL MEDIA

摘要: Through the way in which people communicate they can affect their relationships, social network structures and ultimately capital acquired through connections. We understand from an ego-centric point of view as resources obtained relationships among within networks. Social is a key factor for performance individuals organizations. Therefore, companies increasingly implement media platforms to facilitate communication employees leverage benefits. To enhance our understanding successfully building enterprise media, we apply human coding quantitative analysis content tone 6,306 microblogging messages created by 136 international financial service provider. In accordance with existing information systems (IS) literature, develop model-based operationalization styles empirically abstract two general types In- Meformers. Analysing individual these types, identify differences effectiveness capital. Contrary preliminary findings public results suggest that more self-disclosing type benefits higher efficacy compared primarily factual-oriented type.