Collectible Toys as Marketing Tools: Understanding Preschool Children's Responses to Foods Paired with Premiums

摘要: Abstract Concern over obesity finds policy makers struggling to understand marketing's role in food choice, but with a limited empirical base inform them. Because patterns established childhood influence life-long patterns, toy premiums that may sway preference are being questioned. The motivational pull of collectible toys is particular interest this discussion because repeated exposure foods engendered by frequent purchases obtain collectibles establish preference. Thus, Study 1 addresses the as accompanying offerings. authors show these children's attitudes toward both unhealthful and healthful meal In 2, choice task reveals favored when it paired premium presented no premium. Findings discussed terms providing an evidence for decisions.