Changing the influence of portion size on consumer behavior via imagined consumption

作者: Olivia Petit , Charles Spence , Carlos Velasco , Andy T. Woods , Adrian D. Cheok

DOI: 10.1016/J.JBUSRES.2016.07.021

关键词:

摘要: A portion of food is usually considered as the norm for consumption. Due to the portion size effect, people tend to eat more when they are served a larger, as opposed to a smaller …

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