Customer Value Optimization in Product Service System Design

摘要: Product service systems are the holistic design of products and services. In product design, traditional customer needs confined to specific tangible products, which not appropriate for system that intends provide more comprehensive higher level solutions. Thus, a notion value-oriented was proposed, in value is divided into economic value, functional emotional value. An optimization model dealing with discrete continuous variables given determine values characters. The approach applied real-world example fork truck systems.