Estimating Retail Sales Using the Poisson Gravity Model

摘要: The retail gravity model is the commonly used for estimating sales potential of a center. Estimating critically important to many decision makers. traditional uses only size and distance as variables in its estimation. This chapter improves on by including center specific socioeconomic characteristics shoppers addition distance, explanatory variables. In this chapter, shopping behavior specified Poisson process. estimation involves two major steps. first step, number trips taken different centers retailing system are estimated. second allocated Metropolitan Statistical Area, based their shares trips.