The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand

摘要: Service quality is one of key success factors that lead an organization to in this era privatization. To be a service leader very important all industries, including education. It critical private universities offer services students. The competition among educational institutions both the state and sector Thailand intense. Therefore, improving strategies increase their sustainable competitive advantage. In paper, modified Importance-Performance Analysis (IPA) model was constructed on basis comparing perceived performance importance each attribute five dimensions SERVQUAL model.