Managing Corporate Social Responsibility in Action

摘要: Contents Foreword Introduction to managing corporate social responsibility in action: doing and measuring, Frank den Hond, G.A. de Bakker Peter Neergaard. Part 1 Talking: CSR Discourse: The making of meaning the media: case Financial Times, Helena Buhr Maria GrafstrA m commercialization CSR: consultants selling responsibility, Karolina Windell Tracing evolution discourse on Bakker, Claes Ohlsson, Stefan Tengblad Marie-France B. Turcotte. 2 Doing: Praxis: bottom line a different view, Esben Rahbek Pedersen Neergaard Lost translation: Skandia's 'ideas for life', Pauline GA thberg 'What about me?' importance understanding perspective non-managerial employees research citizenship, Elliot Wood Exporting knowledge values: discussion managerial challenges when attempting diffuse across company national borders, Eirik J. Irgens Harald Ness. 3 Measuring: Scales: development industry: legitimacy feasibility as pillars institutionalization process, Aurelian Acquier Aggeri Corporate emergence rating agencies France, Philippe Zarlowski Superimposition or continuity? non-profit organizations, Paolo Rossi. Conclusion: Managing reconciling rhetorical harmony practical dissonance, Jean-Pascal Gond Bibliography Index.