作者: Mark Jeffery
DOI: 10.1002/047148296X.TIE154
关键词:
摘要: Return on investment (ROI) analysis is often an essential component of a management decision to invest in Internet, e-business, or any other information technology project. This chapter reviews the basic concepts necessary for calculating ROI and applies these e-business Research corporate investments (IT) also reviewed. A case example illustrates how project's cash flows, combined with initial investment, can be used calculate return investment. The challenge practice quantify costs benefits In addition, risk plays significant role, because poor estimates events are most drivers when IT projects put into practice. Methods incorporating uncertainty assumptions described. Finally, executive manager, important questions ask reviewing discussed, as well one synchronizing strategy. For investment-strategy synchronization, portfolio reviewed. Keywords: cash flows; discount rate; payback; present value; return (ROI); time value money