Riding the Waves of Culture: Understanding Diversity in Global Business

摘要: First published nearly 20 years ago, RIDING THE WAVES OF CULTURE has now become the standard guide to leading effectively in an international business context. Now, third edition takes you beyond cross-cultural awareness and 'issues' help take strategic advantage of cultural differences environment. Leveraging their expansive database as well brand-new research findings, authors explain how build skills, sensitivity necessary for managing across borders - seize all opportunities diversity brings organisation.