Concept identification for a power take-off shielding campaign.
作者： P. J. Tinc , E. Madden , S. Park , R. Weil , J. A. Sorensen
DOI: 10.1080/1059924X.2014.976731
关键词:
摘要: ABSTRACT Machinery entanglements, specifically power take-off (PTO) are a leading cause of injuries and fatalities on farms. In order to address this life-threatening issue, social marketing campaign is being developed reduce barriers emphasize motivators shielding. This article discusses the process designing, testing, selecting concepts be used in campaign. Small-group discussions (triads) were held test 13 message concepts. Participants asked provide feedback select two messages that they believed most powerful. Upon completion, three selected finalized.
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