Fish as an alternative protein – A consumer-oriented perspective on its role in a transition towards more healthy and sustainable diets

摘要: Fish has several benefits that make it a desirable part of healthy diet. It is also high-protein product can be used as relatively efficient meat replacer. Both from health and sustainability perspective, however, important to consider the optimum number fish servings per week examine whether plant protein brought under same heading alternative sources. To explore consumer perspective on these issues, this paper draws brief literature study re-analysis survey data Netherlands collected earlier. The hypothesis was affinities with consumption plant-based sources are certain extent related each other, based common relationships food involvement, which set them apart meat. results showed needed nuanced: associated exclusively affinity spicy meals authentic (e.g. nuts) relationship partially involvement. in line current Dutch recommendations encourage consumers eat one serving stimulate those who already more than replace rest by