Exploring the effects of using consumer culture as a unifying pedagogical framework on the ethical perceptions of MBA students

摘要: Although ethics education within the business curriculum has been receiving attention, much is unknown about effectiveness of such education, particularly when it integrated into curriculum. This study looks at selected short-term effects produced by one form instruction in an introductory marketing course a graduate MBA program United States. Specifically, students were introduced to examination consumer culture as unifying framework explore decision making. As consequence taking course, are hypothesized hold less favorable attitudes toward (love money, materialism, possession satisfaction index, prestige sensitivity) relative held start course. Interestingly, few attitudinal changes observed. Where observed, relationships opposite direction that hypothesized.