Gendered drinking: Meanings and norms among young Estonian adults:

摘要: AimCurrent research in Estonia shows that drinking has increased both among men and women the gender gap alcohol consumption is decreasing, especially young people. This article will explore from a micro-level perspective how gender, meanings norms are interconnected, these regulate legitimise gendered behaviour.DesignThe study based on in-depth individual focus groups interviews with adults rural urban areas Estonia, supported by participant observation.ResultsWomen's still carries clear, albeit contested, double standard. Young men, other hand, contest traditional masculine distance themselves heavy practices of to intoxication vodka, which connected images Soviet-era (inflexible rural) masculinity.ConclusionIn creating alternative modes masculinity femininity, stress independence, individualism being a...