ECR AND GROCERY RETAILING: AN EXPLORATORY FINANCIAL STATEMENT ANALYSIS

作者: Terence A. Brown , David M. Bukovinsky

DOI: 10.1002/J.2158-1592.2001.TB00004.X

关键词:

摘要: Efficient Consumer Response (ECR) is a grocery industry strategy in which distributors and suppliers work together to improve value for consumers. It is well known and often cited in …

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