作者: Judith H. Hibbard , Ellen Peters , Paul Slovic , Melissa L. Finucane , Martin Tusler
DOI: 10.1016/S1070-3241(01)27051-5
关键词:
摘要: Article-at-a-Glance Background Although there is evidence that consumers want comparative quality information, most studies indicate make limited use of the data in decision making. The reasons for appear to be complexity information and difficulty processing using amount reports. purpose this investigation was determine whether are approaches reporting it easier comprehend information. Further, degree which who have a low level skill can accurately when presented format examined. Methods study used an experimental design examine how different presentation affect Participants were randomly assigned conditions asked review complete task related making health plan selections. Two separate convenience samples study: elderly Medicare sample (N = 253), nonelderly 239). Results findings help lower skills more accurately. Some these strategies (for example, relative stars) improve comprehension among skilled, other evaluative labels) aid those midrange skill. Conclusions Using would likely increase efficacy efforts.