The Proximity Hotel: A case study on guest satisfaction of sustainable luxury environments

摘要: With sustainable luxury hotels only recently becoming a trend in the hospitality field, many professionals lack clear understanding of how sustainability and might fit together built-environment those decisions affect guest satisfaction. The Proximity Hotel is located Greensboro, NC first LEED Platinum hotel restaurant within United States. This context for this case study. While has reduced its water energy use drastically compared to other size, it boasts that guests will not sacrifice great experience (Marano, 2008; Hotel, 2009). In hotels, style comfort are two key factors contribute (Talbott, 2004); yet, design often assumed be unattractive appearance uncomfortable (McLennan, 2004; NEWH: Hospitality Industry Network, 2007). design, style, selection their hotel, satisfaction, likelihood revisit or recommend (Heide & GrOnhaug, 2009; Kasim, Ramsaran-Fowdar, 2007; Skogland Siguaw, 2004). Values attributes can viewed as conflicting with values design; therefore, primary focus study was assess satisfaction features rooms well overall perceptions hotel. A survey developed 241 responses were collected considered usable. Variables studied include guestrooms general indicators related luxury, comfort, experience, It widely acknowledged development includes principles. For purposes limited primarily environmental aspects sustainability. Guests desire support environmentally conscious which evident from finding almost half respondents indicated decision stay at influenced by hotel's practices. Female consistently noted higher levels room characteristics variables. Improved air quality, in-room recycling options, abundant natural lighting found contributed rather than detracting one. Almost all surveyed said they would consider another if visiting same geographic area again. satisfactory needs most important consideration hotels; however, also operational practices reduce ecological footprint. perceived some aesthetically 2007), high luxury. intersection examined indicates that, least environment do conflict.