摘要: Abstract Normative theory provides a useful paradigm for collecting and understanding information about acceptable social environmental impact levels. Initially applied to encounters related contact impacts in backcountry settings, normative concepts have since been greater diversity of settings. This paper applies the approach capacities on two bear‐viewing platforms at Brooks River Katmai National Park, Alaska. A sample 244 bear viewers visiting during distinct viewing seasons were asked specify number people one time. The differed design, was considerably larger than other. Most had could their norms, there strong agreement some capacities. Norms lower levels higher lower‐use September season, smaller platform. Differences norms significant (p <.001), but not as larg...