Diffusion of quality standards in the hospitality sector

摘要: Purpose – The aim of this study is to compare the diffusion certifications under two quality management systems (QMSs) in tourism sector Spain: generic ISO 9001 international standard; and Spanish industry‐specific “Q” standard.Design/methodology/approach pursues objective by comparing logistic curves dissemination standards using data obtained from official sources. This analysis complemented with qualitative several case studies hotels restaurants.Findings results show that are at different stages diffusion: certification standard increasing, while seems have reached saturation point, despite fact a lower number been registered than standard.Originality/value main contribution it one first analyse disseminatio...