Stakeholder dynamics in residential solar energy adoption: findings from focus group discussions in Germany

摘要: Abstract Although there is a clear indication that stages of residential decision making are characterized by their own stakeholders, activities, and outcomes, many studies on low-carbon technology adoption only implicitly address stage-specific dynamics. This paper explores stakeholder influences photovoltaic from procedural perspective, so-called The major objective the understanding underlying mechanisms to better exploit potential for uptake. Four focus groups have been conducted in close collaboration with independent institute social science research SINUS Markt- und Sozialforschung East Germany. By applying qualitative content analysis, influence dynamics within three synthesized help egocentric network maps perspective decision-makers. Results indicate actors closest terms emotional spatial proximity such as members represent PV decision-making throughout stages. Furthermore, decision-makers higher level knowledge more likely move subsequent stage. A shift passive exposure proactive search takes place through process, but this less pronounced among risk-averse who continuously request influences. discussions revealed largely unexploited regarding stakeholders local utilities governments perceived independent, trustworthy credible stakeholders. Public must fulfill responsibility achieving climate goals advising, assisting, financing services at level. Supporting community initiatives political frameworks appears be another promising step.