Understanding the effects of different review features on purchase probability
作者： Su Jung Kim , Ewa Maslowska , Edward C. Malthouse
DOI: 10.1080/02650487.2017.1340928
关键词:
摘要: … the effect of different online review features (ie argument quality, review valence, … helpful, but we do not know what the role of helpfulness is in the purchase decision process. …
narcis.nl参考文章(77)
Lotte M. Willemsen, Peter C. Neijens, Fred Bronner, Jan A. de Ridder, “Highly Recommended!” The Content Characteristics and Perceived Usefulness of Online Consumer Reviews Journal of Computer-Mediated Communication. ,vol. 17, pp. 19- 38 ,(2011) , 10.1111/J.1083-6101.2011.01551.X
Hyunmi Baek, JoongHo Ahn, Youngseok Choi, Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues International Journal of Electronic Commerce. ,vol. 17, pp. 99- 126 ,(2012) , 10.2753/JEC1086-4415170204
Manuela López, María Sicilia, eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making Journal of Interactive Advertising. ,vol. 14, pp. 86- 97 ,(2014) , 10.1080/15252019.2014.944288
Jo Mackiewicz, Dave Yeats, Product Review Users' Perceptions of Review Quality: The Role of Credibility, Informativeness, and Readability IEEE Transactions on Professional Communication. ,vol. 57, pp. 309- 324 ,(2014) , 10.1109/TPC.2014.2373891
Cate Riegner, Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions Journal of Advertising Research. ,vol. 47, pp. 436- 447 ,(2007) , 10.2501/S0021849907070456
Hyang-Sook Kim, Pamela Brubaker, Kiwon Seo, Examining psychological effects of source cues and social plugins on a product review website Computers in Human Behavior. ,vol. 49, pp. 74- 85 ,(2015) , 10.1016/J.CHB.2015.02.058
Adam Finn, Luming Wang, Tema Frank, Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services Journal of Interactive Marketing. ,vol. 23, pp. 209- 220 ,(2009) , 10.1016/J.INTMAR.2009.04.006
Kristopher Floyd, Ryan Freling, Saad Alhoqail, Hyun Young Cho, Traci Freling, How Online Product Reviews Affect Retail Sales: A Meta-analysis Journal of Retailing. ,vol. 90, pp. 217- 232 ,(2014) , 10.1016/J.JRETAI.2014.04.004
Do-Hyung Park, Jumin Lee, Ingoo Han, The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement International Journal of Electronic Commerce. ,vol. 11, pp. 125- 148 ,(2007) , 10.2753/JEC1086-4415110405
S. Shyam Sundar, Anne Oeldorf-Hirsch, Qian Xu, The bandwagon effect of collaborative filtering technology human factors in computing systems. pp. 3453- 3458 ,(2008) , 10.1145/1358628.1358873