Filling the Gap-how Do Sensory and Marketing Attributes Interact in Consumers' Wine Choice?

Simone Mueller , P Osidacz , IL Francis , L Lockshin
VinideaNet

4
2011
Is there more information in Best Worst choice data? Using the variance-covariance matrix to consider respondent heterogeneity

Simone Mueller , C Rungie , S Goodman , L Lockshin
4th International Conference of the Academy of Wine Business Research

3
2008
Influence of back label text on wine choice

Simone Mueller , Larry Lockshin , Jason Blanford
Practical Winery & Vineyard 2011 ( Summer)

1
2011
Filling the gap–how do sensory and marketing attributes interact in consumer choice?

Simone Mueller , P Osidacz , L Francis , L Lockshin
14th Australian Wine Industry Technical Conference

1
2010
Can bottle weight be taken lightly for premium wines?

Simone Mueller , Haan Kweh , Larry Lockshin
Winetitles

1
2010
Cornell Hospitality Quarterly

Armando Maria Corsi , Simone Mueller , Larry Lockshin

2012
What most influences consumers' wine choices: The wine, the package or external information?

L Lockshin , Simone Mueller , L Francis , P Osidacz
Workshop at the 14th Australian Wine Industry Technical Conference

2010
Combining discrete choice and informed sensory testing in a two-stage process

Simone Mueller , Patricia Osidacz , I Leigh Francis , Larry Lockshin

What drives the Australian cask wine consumer?

Simone Mueller , W Umberger
Australian and New Zealand Wine Industry Journal 24 ( 2) 42 -45

5
2009
Myth busting: Who is the Australian cask wine consumer?

Simone Mueller , W Umberger
Australian and New Zealand Wine Industry Journal 24 ( 1) 48 -54

5
2009
Determining the relative value of extrinsic credence versus intrisic quality attributes to Australian beef consumers

W Umberger , Simone Mueller
Australian Agricultural and Resource Economics Society Conference (AARES)

1
2010
Using best-worst case scaling to determine market channel choices by small farmers in Indonesia

Wendy J Umberger , Randy Stringer , Simone Mueller , Thomas Anthony Reardon

2015
Insights into cask wine consumer behaviour

Simone Mueller , W Umberger
Yulumba, Board of Marketing Managers

2009
Internal Switch Gates Phosphatase Activity of VSP

Lijun Liu , Susy C Kohout , Qiang Xu , Simone Mueller

2012