Which senses dominate at different stages of product experience

摘要: In the area of product design, sensory dominance can be defined as relative importance different modalities for experience. Since experience is multisensory, it interesting to know which modality plays a leading role in particular experience, so that designers could concentrate on creation most relevant properties. It often assumed vision dominates other senses. present study, we investigated during various episodes usage. We asked 120 respondents describe their experiences with consumer products following situations: while buying product, after first week, month, and year The data suggest dominant depends period At moment buying, important modality, but at later stages become more important. may depend its appropriateness task. During long-term usage, functions characteristics user-product interaction. conclude create long-lasting positive need consider interaction usage determine each stage. Keywords: Sensory Dominance; User-Product Interaction; Product Design