A fuzzy quantitative VRIO‐based framework for evaluating organizational activities

摘要: Purpose – The study aims to shed light on how identify drivers of sustainable competitive advantage under a turbulent and uncertain environment, one the most crucial challenges faced by resource‐based strategists.Design/methodology/approach This introduces VRIO‐based framework evaluate firm's internal activities, in which fuzzy set utilities functions are adopted available resources based theory. A case is conducted illustrate can be applied as tool for exploring potential competitiveness core resources.Findings quantitative useful assist top management list advantages sources.Originality/value built through integration qualitative methods, this innovative approach proposed bridge gap between theory...