Dr. Anjala S. Krishen
机构: Mel Larson Endowed Chair of Marketing; Professor & Dept. Chair, Marketing & International Business
主页: unlv.edu
每年引用次数
引用次数
引用: 6,265
H-指数: 35
I10-指数 : 81
出版物: 156
The dilemma of social media algorithms and analytics
Maria Petrescu , Anjala S. Krishen
Journal of Marketing Analytics 8 ( 4) 187 -188
23
2020
Is having accurate knowledge necessary for implementing safe practices?: A consumer folk theories-of-mind perspective on the impact of price
Anjala S. Krishen , Shaurya Agarwal , Pushkin Kachroo
European Journal of Marketing 50 ( 5) 1073 -1093
14
2016
Social networking from a social capital perspective: a cross-cultural analysis
Anjala S. Krishen , Mark A.A.M. Leenders , Siva Muthaly , Marta Ziółkowska
European Journal of Marketing 53 ( 6) 1234 -1253
8
2019
What’s in a Word? Building Program Loyalty through Social Media Communication
Carola Raab , Orie Berezan , Anjala S. Krishen , Sarah Tanford
Cornell Hospitality Quarterly 57 ( 2) 138 -149
62
2016
Marketing and Humanity: Discourses in the Real World
Anjala S. Krishen , Orie Berezan
3
2019
Information overload in the digital age
Han-Fen Hu , Anjala S. Krishen
Cambridge Scholars Publishing 185 -185
3
2019
Safety Culture from an Interdisciplinary Perspective: Conceptualizing a Hierarchical Feedback-based Transportation Framework
Krishen , Kachroo , Agarwal , Sastry
Transportation Journal 54 ( 4) 516 -534
3
2015
Teaching outside the rubric: Qualitative student insights about creativity
Abbie Kirkendall , Anjala S Krishen
Journal of Strategic Management Education 12 ( 2016) 75
2016
Building the foundation for customer data quality in CRM systems for financial services firms
Debra Zahay , James Peltier , Anjala S Krishen
Journal of Database Marketing & Customer Strategy Management 19 ( 1) 5 -16
20
2012
A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance
James Peltier , Debra Zahay , Anjala S Krishen
Journal of Marketing Analytics 1 ( 1) 32 -48
9
2013
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Michael T Lee , Robyn L Raschke , Anjala S Krishen
Journal of Business Research 138 1 -11
26
2022
Untapped knowledge about water reuse: the roles of direct and indirect educational messaging
Jesse L Barnes , Anjala S Krishen , Han-fen Hu
Water Resources Management 35 ( 8) 2601 -2615
4
2021
Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement
My Bui , Anjala S Krishen , Eda Anlamlier , Orie Berezan
Psychology \& Marketing 39 ( 4) 683 -693
9
2022
What I don’t know can hurt me: The theoretical impact of knowledge on safety
Anjala S Krishen , Pushkin Kachroo , S Shankar Sastry , Shaurya Agarwal
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K Dwivedi , Laurie Hughes , Yichuan Wang , Ali A Alalwan
Psychology & Marketing 40 ( 4) 750 -776
375
2023
Advanced analytics: The impact on marketing and evolution from descriptive to predictive
Dana E Harrison , Haya Ajjan , Joe F Hair Jr , Jeff Risher
Back to the Future: Revisiting the Foundations of Marketing 206 -206
1
2018
The pursuit of virtual happiness: Exploring the social media experience across generations
Orie Berezan , Anjala S Krishen , Shaurya Agarwal , Pushkin Kachroo
Journal of Business Research 89 455 -461
107
2018
This event is me!: How consumer event self-congruity leverages sponsorship
Angeline G Close , Anjala S Krishen , Michael S Latour
Journal of Advertising Research 49 ( 3) 271 -284
101
2009
AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives
Maria Petrescu , Anjala S Krishen , Sheen Kachen , John T Gironda
Industrial Marketing Management 103 61 -72
35
2022
Passive and active peer effects in the spatial diffusion of residential solar panels: A case study of the Las Vegas Valley
Jesse L Barnes , Anjala S Krishen , Alexander Chan
Journal of Cleaner Production 363 132634 -132634
25
2022
Pushkin Kachroo Orie Berezan Shaurya Agarwal Michael LaTour Han-fen Hu Angeline Close Scheinbaum Carola Raab Kent Nakamoto Debra Zahay M. Joseph Sirgy Pamela Miles Homer, Pamela M. Homer Weiguo Fan, Patrick Fan France Belanger Ludwig Christian Schaupp Lauren I. Labrecque Pankaj Maheshwari Chekitan S. Dev, Ph.D. Nadia Pomirleanu Paul M. Herr