Michael K. Brady
机构: Department of Marketing, Florida State University
每年引用次数
引用次数
引用: 34,192
H-指数: 39
I10-指数 : 50
出版物: 85
THE MARKETING INSTITUTE - NICHE MARKETING: OPPORTUNITIES FOR INCREASING SHORT- AND LONG-TERM TRANSIT RIDERSHIP
W A Mustard , J J Cronin Jr , M Brady
1998
The moderating role of attitude in consumers’ service assessments
B Bourdeau , M Brady , J Cronin , A Keel
The Marketing Management Journal 23 ( 2) 86 -100
2
2013
Soliciting Charity as Supplemental Revenue: An Integrated Model of Service Delivery and Philanthropic Factors
M Brady , C Noble , G Smith , D Utter
DEVELOPMENTS IN MARKETING SCIENCE 24 244 -244
2001
To give or not to give professional services to non-paying clients: Professionals’ giving backstory
Janet R. McColl-Kennedy , Paul Patterson , Michael K. Brady , Lilliemay Cheung
Journal of Service Management 26 ( 3) 426 -459
2
2015
Re-conceptualizing perceived service quality: a hierarchical model
Michael Kevin Brady
The Florida State University
58
1997
Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment
Stephen M. Nowlis , Michael K. Brady , Martin Mende , Maura Scott
ACR North American Advances
2016
The Effect of Introducing Technology-Based Service Innovations on Employee Experience and Customer Experience
Michael K. Brady , Paul W. Fombelle , Sterling A. Bone , Kristal R. Ray
2014
Cliffs of Dissatisfaction: The Effect of Introducing Technology-Based Innovations on Service Employees and Customers
Michael K. Brady , Paul W. Fombelle , Sterling A. Bone , Kristal R. Ray
2014
Consumer trust in multiple channels: New evidence and directions for future research
Clay M. Voorhees , Michael K. Brady , Ray L. Benedikctus , Peter R. Darke
Taylor and Francis 107 -127
3
2007
Rise of the Machines? Customer Engagement in Automated Service Interactions:
Michael K. Brady , Linda D. Hollebeek , David E. Sprott
Journal of Service Research 24 ( 1) 3 -8
87
2021
Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
Sara Leroi-Werelds , Sandra Streukens , Michael K. Brady , Gilbert Swinnen
Journal of the Academy of Marketing Science 42 ( 4) 430 -451
302
2014
Organizational service strategy
Michael K. Brady , Todd Arnold
Journal of the Academy of Marketing Science 45 ( 6) 785 -788
4
2017
Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Clay M. Voorhees , Michael K. Brady , Roger Calantone , Edward Ramirez
Journal of the Academy of Marketing Science 44 ( 1) 119 -134
1,288
2016
One firm's loss is another's gain: capitalizing on other firms' service failures
Alexis M. Allen , Michael K. Brady , Stacey G. Robinson , Clay M. Voorhees
Journal of the Academy of Marketing Science 43 ( 5) 648 -662
30
2015
Negative word of mouth can be a positive for consumers connected to the brand
Andrew E. Wilson , Michael D. Giebelhausen , Michael K. Brady
Journal of the Academy of Marketing Science 45 ( 4) 534 -547
113
2017
How can looking at the whole picture help you serve customers?
Michael K. Brady
Mapping Out Marketing 91 -92
2018
Consumer Responses to Performance Failures by High-Equity Brands
Michelle L. Roehm , Michael K. Brady
Journal of Consumer Research 34 ( 4) 537 -545
76
2007
Situational ethics across borders: A multicultural examination
Christopher J. Robertson , William F. Crittenden , Michael K. Brady , James J. Hoffman
Journal of Business Ethics 38 ( 4) 327 -338
64
2002
The effect of incentives on customer evaluations of service bundles
Melinda L. Andrews , Ray L. Benedicktus , Michael K. Brady
Journal of Business Research 63 ( 1) 71 -76
32
2010
Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers
Michael K. Brady , Christopher J. Robertson , J.Joseph Cronin
Journal of International Management 7 ( 2) 129 -149
156
2001