Managing global expansion: A conceptual framework

作者: Anil K Gupta , Vijay Govindarajan

DOI: 10.1016/S0007-6813(00)88560-2

关键词:

摘要: … One illustration of this argument is Bridgestone's entry into … export the US business model into China, including the use of … local Chinese firms as its targeted customer segment, winning …

参考文章(6)
Ken Iverson, Tom Varian, Plain Talk: Lessons from a Business Maverick ,(1997)
Jean-Pierre Jeannet, Hubert D. Hennessey, Global Marketing Strategies ,(1991)
Krzysztof Obloj, Howard Thomas, Transforming former state-owned companies into market competitors in Poland: The ABB experience European Management Journal. ,vol. 16, pp. 390- 399 ,(1998) , 10.1016/S0263-2373(98)00016-4
Tarun Khanna, Ranjay Gulati, Nitin Nohria, None, ALLIANCES AS LEARNING RACES. Academy of Management Proceedings. ,vol. 1994, pp. 42- 46 ,(1994) , 10.5465/AMBPP.1994.10341640
Gary Hamel, C. K. Prahalad, Do you really have a global strategy The International Executive. ,vol. 27, pp. 13- 14 ,(1985) , 10.1002/TIE.5060270306
Sumantra Ghoshal, Global strategy: An organizing framework Strategic Management Journal. ,vol. 8, pp. 425- 440 ,(1987) , 10.1002/SMJ.4250080503