Measure of the mining image

摘要: Abstract Mining is a very important activity for economic and social development, but traditionally research has centered on its technical operative aspects, instead of studying the image transmitted to rest society. This originated diverse problems, fundamentally due information which population receives via mass media sometimes creates current opinion contrary development this extraction activity. In order resolve mining communication problems it necessary develop measure based reliable valid scale. useful tool in developing procedure connect society with other stakeholders analyze whether real similar perceived by society, since news about industry usually are focused extreme situations or catastrophes that monopolize media. study field an attributes scale developed, aim measuring image. The surveys were carried out area, where people have direct consequences environment economy.